Mom, copywriter, creative director, and strategist. Philly-based, working worldwide.
Intro
The following is a selection from over the years, spanning from my days as a junior writer to my current stint as creative director. Since the beginning, I’ve let the following beliefs guide my process: all work should be rooted in a strong and authentic concept, communicate in a bold and thoughtful manner, and have a little bit of fun (if it calls for it). Hope you enjoy.
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Creds
Agency Experience:
P’unk Ave
160over90, an Endeavor agency
Red Tettemer O’Connell + Partners
Weber Shandwick
Digitas
Select Clients:
Education:
Savannah State University, Georgetown University, University of Vermont, East Carolina University, Emory University's Goizueta Business School, Kent State University, IMG Academy, Suffolk University.
Food/Beverage/Hospitality:
Bimbo Bakeries USA, San Pellegrino, Yards Brewery, U-Bahn Restaurant, Mississippi Gulf Coast Tourism Board, Pocono Mountains Visitor's Bureau, Delaware North Casinos, Morningstar Farms, Ocean Spray.
General Consumer:
NRG, L.L.Bean, American Airlines, Home Depot, Life is Good, Swarovski, Under Armour, Dockers, Olay, Duracell, Sprout Network.
Non-Profit:
Project Bread, Boston Children's Museum, Eagles Charitable Foundation, Philabundance, Ronald McDonald House.
Healthcare:
UW (University of Wisconsin) Health, Einstein Health Network.
Architecture:
Grimm + Parker, Coscia Moos.