The University of Vermont came to 160over90 at a time when their brand was more defined by Phish and 4/20 than their world-class academics. We helped rewrite their narrative in a way that remained authentic, appealed to Gen Z, and promoted their powerhouse offerings.
The new brand has now been adopted by every school across the institution. Additionally, we worked on individual spin-offs for the Larner College of Medicine, the College of Engineering and Mathematical Sciences, the Grossman School of Business, the Gund Institute for the Environment, the STEM program, and the athletics department. Revenue increased by $5 million, yield increased, and the class of 2020 proved to be their strongest academic class yet.
The Summit Yield Piece
We created a ‘zine to be mailed to students who had been accepted, but were still making their final decision. The detailed all the amazing happenings on campus, and also included a plantable stencil that encouraged them to “set down roots” at UVM.
