Visa — Kristen Sachs

I’ve never agreed with the idea of not showing pitch work in your book. Pitch work shows how you think when you’re at your creative best, with working conditions at their worst. Here’s a pitch I was honored to co-lead an all-female creative team through for Visa.

Our campaign, “One Tap Ahead,” targeted women—millennial women—to use Visa’s new tap-to-pay technology. We sought to celebrate the stories of real women who were consistently “one tap ahead” in their lives, killing it in their careers, their personal lives, and more.

This idea elevated six successful women across six different industries in a Visa publication titled “Six Figures.”

Our campaign, “One Tap Ahead,” targeted women—millennial women—to use Visa’s new tap-to-pay technology. We sought to celebrate the stories of real women who were consistently “one tap ahead” in their lives, killing it in their careers, their personal lives, and more.

This idea elevated six successful women across six different industries in a Visa publication titled “Six Figures.”